Lecrae Joins the Same Label as Beyoncé, Adele & Pharrell

Christian hip hop rapper Lecrae has joined Columbia Records where they have signed a deal with the artist and Lecrae's Reach Records. At Columbia, the biggest label under Sony Music, Lecrae joins some of the most popular names in music: Beyoncé, Adele, Pharrell Williams, and One Direction.
A "rapper who happens to be Christian," Lecrae has already enjoyed mainstream success-collaborating with hit artists, topping the Billboard charts, and appearing on The Tonight Show. But the Columbia deal takes things to another level.
"That will bring on things like radio airplay, larger tours, more featured placement on digital retailers and large playlists on services like Spotify and Apple Music," said Chad Horton, co-owner of the Christian hip-hop site Rapzilla. "It will get him more into the mainstream areas that he has been trying to break into the last few years."
With the new deal, Lecrae will continue to make music "in conjunction" with Reach. "Ultimately, I think it is both a branding and financial move for not only him but the entire Reach Records label roster," said Horton.
Lecrae's breakthrough album Anomaly, debuted at #1 on the coveted Billboard Top 200 Albums Chart, receiving universal acclaim and making him a force in mainstream hip hop. The Atlanta-based artist, community leader, activist and entrepreneur has helped to revive the genre's conscious sensibility with his message of inspiration.
Nominated for multiple awards throughout his career, Lecrae has blazed an unchartered path, winning two Grammy Awards. His hit single "All I Need Is You," garnered across-the-board acclaim, earning a 2015 Grammy nomination for Best Rap Performance.
Tags : Lecrae lecrae news lecrae new album columbia records adele pharrell pharrell williams Beyonce Beyonce Knowles
Hot Trends
-
Michael Tait Accused of Watching Woman Raped During Newsboys Tour
-
Newsboys Dropped From Label Amid Michael Tait Scandal
-
CCM Artists Call for Reform Amid Allegations Against Michael Tait: “Secrecy Always Destroys”
-
TobyMac Accused of Dabbling with Satanic Occult
-
Michael Tait Faces Additional Allegations from 6 More Men, Including Two Minors
-
Newsboys' Michael Tait Joins Capital Chuch for their 37th Annual Easter Sunrise Service at the Lincoln Memorial
-
Cory Asbury Speaks Out: "Everyone Knew" About Michael Tait Allegations
-
Christian Author Lysa Terkeurst Divorcing Husband After 'Worst Kind of Betrayal'
-
Kevin Max Explains Audio Adrenaline Departure in Open Letter (Read Here)
-
Brandon Lake Sparks Conversation on “Christianese” in Worship: Calls for Greater Accessibility in Music
-
Bishop Thomas Tyrone Tribbett, Father of Gospel Artist Tye Tribbett, Passes Away
-
Lysa TerKeurst’s 22-Yr-Old Daughter Breaks Silence About Her Dad’s Affair
-
Chuck Girard, Founding Member of Love Song, Shares Stage 4 Cancer Diagnosis
-
Jimmy Swaggart in Critical Condition Following Cardiac Arrest
-
Mark Bishop to Release Special "Grandkids" Collection
Most Popular
-
Michael Tait Accused of Watching Woman Raped During Newsboys Tour
-
Newsboys Dropped From Label Amid Michael Tait Scandal
-
CCM Artists Call for Reform Amid Allegations Against Michael Tait: “Secrecy Always Destroys”
-
TobyMac Accused of Dabbling with Satanic Occult
-
Michael Tait Faces Additional Allegations from 6 More Men, Including Two Minors
-
Newsboys' Michael Tait Joins Capital Chuch for their 37th Annual Easter Sunrise Service at the Lincoln Memorial
-
Cory Asbury Speaks Out: "Everyone Knew" About Michael Tait Allegations
-
Christian Author Lysa Terkeurst Divorcing Husband After 'Worst Kind of Betrayal'
-
Kevin Max Explains Audio Adrenaline Departure in Open Letter (Read Here)
-
Brandon Lake Sparks Conversation on “Christianese” in Worship: Calls for Greater Accessibility in Music
-
Bishop Thomas Tyrone Tribbett, Father of Gospel Artist Tye Tribbett, Passes Away
-
Lysa TerKeurst’s 22-Yr-Old Daughter Breaks Silence About Her Dad’s Affair
-
Chuck Girard, Founding Member of Love Song, Shares Stage 4 Cancer Diagnosis
-
Jimmy Swaggart in Critical Condition Following Cardiac Arrest
-
Mark Bishop to Release Special "Grandkids" Collection